গুগল এডসেন্স কিওয়ার্ড রিসার্চ টুলস [বাংলাদেশ]

 

What is Keyword Research in SEO?

Keyword research is the act of researching common search phrases that people are entering into search engines like Google and effectively incorporating them into your content so that it ranks higher on a search engine results page (SERP). Keyword research is a critical component of search engine optimization (SEO).

Choosing a theme for your content that is centered on a set of targeted keywords that you want your article to rank for is the first step in the keyword research method.

The History of Keyword Research

Since 2005, SEOs have been conducting keyword research for algorithms. However, keyword research as a methodology has progressed significantly since then. When ranking material, search engines now reward well-written information that is matched with search intent. Keyword density (the frequency with which a keyword appears in your content) is no longer the most essential aspect in search engine optimization. Keyword research strategies have evolved and will continue to evolve in response to ever-changing search engine algorithms.

Keyword research is often conducted in the early phases of campaigns and serves as a basis for future initiatives, campaigns, or material. You may use keyword research to help you brainstorm ideas for a new piece of content you're working on, to decide how to name your product's features, or to optimize your website after it's been published.

Of course, keyword research tactics vary from small business to enterprise — but we'll look at a variety of recommended practices that may help you locate the correct terms for your audience at the right moment.

How to Build a Keyword Matrix with LSI

In terms of SEO, Latent Semantic Indexing (LSI) is an intriguing issue. A standard keyword research strategy would often include a list of keywords along with their volume and competitiveness, allowing an SEO to choose and choose based on those two parameters. LSI offers an additional dimension by providing supplemental relevance from topically relevant keywords. The Google and Wikipedia examples provide simple methods for generating an excellent keyword matrix.