Alexa Rank Checker: Check Alexa Site Ranking & Traffic Rank

 

WHAT IS ALEXA RANK?

If you want to discover how popular a website is, one of the most well-known ways to do so is to look up the website's "Alexa Rank."

Alexa, which is owned by Amazon.com, is an online analytics firm that delivers web traffic data and other marketing metrics based on information gathered from numerous toolbars and web browser extensions.

Although Alexa provides a variety of services and has been engaged in several noteworthy initiatives in the past (such as supplying a database that served as the foundation for the establishment of the Wayback Machine), its most well-known service or tool is "Alexa Rank."

HOW ALEXA RANKING WORKS

"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users plus data acquired from other, varied traffic data sources, and is a combined measure of page views and users (reach)," as per Alexa.com.

That is, the ranking is determined by a proprietary formula that combines a site's estimated average daily unique visitors and projected amount of pageviews over the previous three months. Alexa collects data from millions of users who utilize a toolbar offered by the firm.

The Alexa toolbar is available through Chrome, Firefox, and Internet Explorer browser extensions, as well as through Alexa's website.

Users must install the Alexa toolbar on their browser in order for Alexa to obtain these statistics.

Given that hardly every Internet user (ever) installs and utilizes the toolbar, most individuals do not place a high value on Alexa Rank. "Alexa's traffic estimates and ranks are based on the browsing activity of people in our worldwide data panel, which is a sample of all internet users," Alexa confesses.

However, the data Alexa gives can help you have a "general" notion of how popular a website is in most circumstances, which is why it is still regarded as relevant. But why look for such information in the first place? What do you intend to use it for? Let's get into it now.